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The Business of Marketing

In times of crisis it’s easy to react. We instinctively want to remove the stressor so we shift to find some sort of balance. Oftentimes, as a reaction, we neglect to find immediate value in something so we remove it. But at what cost?

There are four vital aspects to business that need to happen for any brand to be successful. That’s product (or service), price, place (marketing), and promotion (advertising). Marketing majors will recognize this as the Four P’s of Marketing but it’s so much more than that. These four elements help you to position your business at the right spot so you’re always selling. A variation in any one of these points and your streamline of success could break.

Businesses thrive because of sales. When sales decrease, businesses suffer and sometimes close under pressure. But when the product is good, the price is fair, the advertising is engaging, and you’re hitting the right markets so people can see that advertising, now you have a winning recipe and can make something happen.

So how do you do that?

Well, that’s the tough part. Large corporations are filled with teams of people to help accomplish these goals, sometimes all for one brand or product. Multiply that by many products and you have an enormous team of people that study, analyze, and cultivate these tactics to stay in the best spot. Unfortunately, the small business owner doesn’t have a large team of people at their disposal and oftentimes they don’t know where to start. On top of that, business owners have to be concerned with many other areas of the business that they can’t solely focus on analyzing website traffic reports and the newest methods of advertising.

This is why agencies like mine exist. There are marketing agencies of all shapes and sizes. Some have one person doing it all and others have teams of people. These agencies are all different because small businesses are all different. The best part is, the business can find an agency that fits them. The best agency to work on a small business is the agency that’s knowledgeable, trustworthy, innovative, and easy to work with. It’s a partnership with one common goal; the success of the brand.

The small business owner can try and do it all but at the end of the day they didn’t become an entrepreneur to structure Facebook marketing campaigns that align with their buyer persona, or write 500+ word articles for SEO content and combat the ever changing Google algorithms and bots. They got into business because they love their product, so why not leave the other P’s to the people who love what they do? And no, they’re not all going to be super expensive. If you know your budget, a great agency will tell you what they can do with that budget and make it work for you in the best interest of your brand. They’re there to help you if you give them a chance.

If you know of an agency that you want to work with, reach out to them and tell them your brand story and what your goals are. Let them come up with a proposal. And if you’d like to work with us, just ask.

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