A website manager publishes content, maintains continuity of themes, designs the layout, streamlines navigation and increasing online presence to potential customers using these approaches:
-Analytics of your website are the results of who, when and where your website traffic is coming from
-knowing where traffic is coming from helps you to optimize your webpage toward your target audience and grow your business
-The practice used to increase the traffic flow and rank of your webpage based on organic search engine results and page authority.
-The better the authority or ranking of your page, the more your audience and Google trusts you.
-Another way to increase traffic flow using Google Adwords, Pay-Per-Click, Search Engine Marketing, and Paid Advertisements such as Banner Ads & Pop-ups.