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Mobile Marketing

A strategy aimed at reaching a specific audience on their cell phones, tablets, and/or other mobile devices, by email, text and picture/video messages, social media, and applications.

Affiliate Marketing

When a retailer, typically online, pays an outside resource a commission or fee to sell for them. Example: Orbitz, Priceline, Hotwire are all examples of affiliate marketing for hotels, airlines, car rental companies, etc.

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