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“Make the prospect a more informed buyer with content”

Robert Simon

Content creation is the ability to express thoughts and ideas through a specific medium such as websites, social media, newspaper, etc.

Blogging

-Originally defined as a Weblog and shortened to Blog.

-The action of sharing thoughts, concepts, opinions, and ideas in a written format with added images and/or video.

-According to HubSpot, Marketers see and 82% increase in revenue due to their blogs.

-Blogher has reported that 61% of consumers have made a purchase due to a blog recommendation.

Press Releases

-Specifically crafted for newspapers to give information about a certain thing.

-Answers "Who, WHat, Where, When, and Why".

-Very specific "newspaper" tone

-Great for business openings, new ventures, products or services.

Infographics

-A visual way to inform your audience using graphs, steps or diagrams.

-Massplanner reports Infographics are 30x more likely to be read than a text article.

-Search Engine Journal revealed that Infographics are liked and shared 3x more on social media platforms - a highly desired result for any social media marketing campaign.

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